The result:
articlesThe brief: Develop an arsenal of blog articles for the Sococo website, providing a knowledge hub for remote workers and engaging potential clients (working within the universe of the brand).
Wrote and regularly published articles that drove on-site and social media engagement
Leveraged blog articles and engagement as part of paid media campaigns
social mediaThe brief: Build Sococo’s social media presence from the ground up, and build an online community of remote workers worldwide (in 2018…before WFH was everywhere).
The result:
Grew overall social media following by 300%
Spearheaded a UGC campaign that reached 7.4 million remote workers
Coordinated collabs with remote work influencers worldwide, from Costa Rica to the Netherlands
BRANDed COLLATERALThe brief: Create an engaging and digestible one-pager outlining Sococo’s “why” – the vital need for collaborative remote environments to connect a growing remote workforce.
The result:
An evergreen piece of collateral that reached hundreds of potential leads
A clear, easy-to-share summary of the industry problem at hand, and how the product solved it
